Monday, January 24, 2011

SensofWine 2011 Preview


SensofWine 2011 presented by Luca Maroni
Palazzo dei Congressi, Rome-Italy
Jan 29th, 30th 2011


SensofWine is one of the most anticipated wine events in all of Italy every year.  It rivals the Gambero Rosso Tre Bicchieri release in that both events are set up to showcase what each considers some of the best Italian wines of the current year.  Only the VinItaly held every spring in Verona holds more prestige.  One of the best features of the SensofWine, currently in its 6th year, is that it corresponds to a very important time for some fo the best wines in all of Italy, market release date.  Take the famed Brunello di Montalcino of Tuscany and also the Barolo-Barbaresco wines of Piedmont.  All three of these wines are, by D.O.C.G. law, not allowed to be released until January 1st at the earliest for the newest allowed vintage.  Because of this, the SensofWine event is the first big showcasing of the wines to the public.  For that reason alone the event is exciting enough.  The best aspect of this event is a two part corresponding feature.  First of all the event is open to the public making it a great experience for anyone to be able to see top class wines and because the event is on the weekend it makes it much easier for both the public and people in the trade to visit.  An event and location that allows the attendees to escape from the outside world for some time and to unwind and decompress, to absorb all the wonderful materials on display.
Luca Maroni has built quite a reputation, not only in Italy, but Internationally as the premier authority on Italian wines.  For many people in the U.S. who may not be familiar with him I would compare his acclaim to that of a Robert M. Parker Jr.  Luca Maroni is the most influential single person in the Italian wine scene, even more so than some of the biggest names in production because of his expertise in all the regions of Italy.  He was born in Rome in 1961 and after achieving his University degree cum laude in Economics he began working with Luigi Veronelli in wine publications.  In 1990 Mr. Maroni founded his own publishing company, Lm Editions, thus creating his own magazine The Taster of Wine.  His accomplishments are endless, but the biggest I believe is his reference book, Yearbook of Italian Wines, first published in 1993 and in its 17th edition.  It is one of the best resources on the best wines of Italy.
The event itself should be quite the showcase for some of the best Italian wines on the market this year.  For this is the 6th year that the event will be held, and this year the site has been moved to the prestigious Palazzo dei Congressi, one of the best sites in all of Rome to hold exhibitions and events of this natural.  In addition to the main tasting floor forum there are also many new special exhibits taking place for the first time.  One of the events I personally I am looking forward to is the Tasting Tour with Luca Maroni himself.  Like in years past for the event, he is leading separate one hour tours of various wines he has selected to feature and taste the public on.  The event does not just feature wine though, but food as well.  Many top purveyors will be in attendance as well, offering some of their top products in congruence with the wines.  To take a break from all the decadent offerings on display at the event this year enjoy a bit of art.  SensofArt is another aspect of the event which gives attendees the chance to unwind and stimulate their visual senses in addition to their aromatic and taste sensations.  Included this year is a photo exhibit by Vittorio Storaro titled ‘Vinalia.’
Overall the event is shaping up to be the best to date.  The personal anticipation is building by the day, and I am patiently waiting the arrival of this Saturday.  I would encourage all who are reading this that have the opportunity to visit the event for at least on of the dates, either the 29th or the 30th so that you can experience one of the best tastings put on in all of Italy each year.  The cost is fair at 25 Euro per person per day and I am positive that it will more than pay for itself by the end of the day.  I look forward seeing you there, Salute!
  

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